Robert Wood Johnson University Hospital
Advertising Design, Brand Strategy
The Heart & Science of Cardiac Care
RWJ University Hospital requested concepts for an upcoming campaign for their speciality in cardiovascular care. The juxtaposition between patient and caregiver is the focus in this concept. The stories told by each are what link the two together and show why Robert Wood Johnson is the center for cardiovascular excellence. The campaign consisted of print ads, transit, billboards and digital media to help reach as many consumers as possible.