Bringing a performance-driven footwear brand up to speed with a modern, user-first digital presence.

Xelero needed a modern, user-friendly website and updated catalog to better reflect the performance and comfort of its footwear. I led the creative direction and design, developing a clean, responsive site with intuitive navigation and product-forward layouts. The refreshed catalog echoes the digital experience, combining bold imagery with clear product information for a cohesive brand story across platforms. The result is a streamlined, accessible presentation that supports both e-commerce and sales efforts.