Retail recruiting with real personality

Five Below asked for an employer brand system that actually feels like Five Below: high-energy, inclusive, and unmistakably fun. We developed a design language and copy system around “It’s More Fun With Us,” then applied it across recruiting touch points: career webpages, in-store posters, flyers and social placements. The work translates in-store energy into a clean, candidate-first experience — bold color, graphic shapes, succinct headlines, and clear benefits hierarchy — so job seekers can quickly see role types, growth paths, and culture cues. The result is a flexible set of assets that marketing and TA teams can deploy fast, with consistent visual standards and modular content blocks for corporate, distribution and store roles.