Graphic Design, Branding
The most powerful city in the world finally gets its outlet, elegantly branded and activated.
Incredibly, New York City has never had a retail outlet destination — until Empire Outlets was conceived. Our client called on us to craft the brand identity that would beckons NYC natives and travelers from around the planet. First things first: we needed to attract top brands to Empire Outlets.
The sophisticated look of Empire Outlets helped the brand become an award-winning showstopper. It brought home two gold ADDY’s, multiple gold’s from the NJ Ad Club awards, including Best of Show in the Collateral category and lastly, second place in the Neographics Printer Awards.
Key Insight: Aspiration is a powerful force in marketing. Our brand harnessed it through emotional, evocative images for trade and consumer audiences.