Graphic Design, Branding
The most powerful city in the world finally gets its outlet, elegantly branded and activated.
Incredibly, New York City has never had a retail outlet destination — until Empire Outlets was conceived. Our client called on Oxford to craft the brand identity that would beckons NYC natives and travelers from around the planet. First things first: we needed to attract top brands to Empire Outlets.
Key Insight: Aspiration is a powerful force in marketing. Our brand harnessed it through emotional, evocative images for trade and consumer audiences.