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Empire Outlets

  • Client

    Empire Outlets

  • Services

    Graphic Design, Branding

The most powerful city in the world finally gets its outlet, elegantly branded and activated.

Incredibly, New York City has never had a retail outlet destination — until Empire Outlets was conceived. Our client called on Oxford to craft the brand identity that would beckons NYC natives and travelers from around the planet. First things first: we needed to attract top brands to Empire Outlets.

Key Insight: Aspiration is a powerful force in marketing. Our brand harnessed it through emotional, evocative images for trade and consumer audiences.