Amerlux Global Lighting Solutions
Branding, Photography, Advertising, Product Design
The Language of Light
The Language of Light is an award-winning campaign taking first place in the NJ Ad Club awards two years in a row. The ads capture the essence of the light and the way it makes the consumer fell about the product rather than the physical appearance of the light fixture. This is achieved by concentrating light on isolated images against a black background that creates significant contrast.
The extensive Amerlux light catalog required a unique transportation device. Mimicking the angular look of the logo, a case was developed to house all fixture information in an organized manner. The braided handle, sleek design and magnet latch were intentionally chosen to replicate the industrial look of the Amerlux products. All materials were printed on eco-friendly stock to reflect the companies values.