The Outlets at Assembly Row
Advertising Design, Guerrilla Advertising, Branding
We’re Making a Scene. Make it Yours.
A few concepts for the Outlets at Assembly Row, located in Somerville, MA. One concept included guerrilla advertising of a large glass enclosure featuring fashion models. Each model would showcase an outfit that could be purchased at the outlets. Each ad concept included an Aurasma app icon that could be used to bring the ad to life.