Sweet storytelling and playful digital engagement for a classic candy brand.

To bring new energy to Werther’s Original, I led creative for engaging microsites, campaign videos, digital media campaigns and social media development that leaned into warmth, whimsy, and brand nostalgia. From “Caramel Personality” quizzes to a digital “Candy Land” experience, the work invited users to interact, explore, and share. The video spots captured the indulgent charm of the product, tying the entire campaign together with a smile.