Two campaigns, one goal: smarter,
safer drivers in New Jersey.

For the NJMVC, I led creative on two high-impact initiatives: the launch of the REAL ID microsite and campaign, and the “Just Drive” distracted driving awareness effort. The REAL ID video and site made a complex process simple and approachable, while “Just Drive” used bold messaging and sharp visuals to connect with younger audiences on a critical safety issue. Both campaigns paired clarity with creativity to drive engagement and action.