Building a bold, modern campaign for a bank that puts people first.

Kearny Bank came to us looking for a brand campaign that would build awareness and reinforce its reputation as a customer-focused financial institution. I led the creative development of a fully integrated campaign, unifying messaging and visual design across video, print, transit, digital, and social.

The cornerstone of the campaign was a :30 anthem spot—an upbeat, energetic piece that brings Kearny’s friendly, capable tone to life. Print ads, billboards, and transit posters extended the messaging with bold headlines and a clean, confident visual language. Social shorts and digital display ads kept the creative nimble and highly targetable, rounding out the media mix with versatile, mobile-first assets.

From concept to execution, this campaign was designed to make Kearny feel less like “just another bank” and more like a trusted, modern-day partner for everyday life.