Energizing a global test brand for a new generation of test-takers.

To help TOEFL connect with younger, digitally fluent audiences, I developed a fresh, multi-platform campaign that combined video, microsite content, social filters, and influencer-ready assets. From a bold PR box to a playful TikTok filter, every touchpoint was crafted to modernize the brand and make the test feel more accessible and mobile. The “Take it and go” concept positioned TOEFL as a smart step toward global opportunity—clear, confident, and built for now.