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Brother Inkvestment

A preeminent brand in the consumer electronics marketplace, Brother International called on us to execute their first digital campaign. The program we developed was our most complex solution ever, geotargeting consumers in markets across the US. Extensive A-B ad testing optimized messaging for future campaigns. A full microsite and social marketing were integrated to drive engagement, deliver information, and send consumers to the online Brother Mall or retailer of their choice. The campaign is serving as a prototype for future marketing models.

Key Insight: Ink is one of the most expensive commodities on the planet. Our digital strategy included social videos keying into this emotional pain point.